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Case Studies – Rona...

Case Studies - Rona Sewing Machines - OpenCart eCommerce

Overview

Rona Sewing Machines were using a very old eCommerce software that was very clunky and had no customer account functionality to simply sent visitors off to PayPal.

Rona was looking for something modern, easy to use, responsive for mobiles and that allowed customers to create accounts so that they could order on a regular basis. This would then allow for the ability to market to customers and sell more add-ons moving forwards as in the past it was only machines that were available on-line.

Client Testimonial

"Thanks to Paul, Dave and all the team at Tristar. Not only have they built us a fantastic new website, they give us the best support you could ask for.
If you are thinking of a new website, look no further than Tristar!"

Paul - Rona Sewing Machines, Specialist Sewing Centre selling Sewing, Embroidery and Overlocking Machines

Features

OpenCart 2.3.2

Fully featured OpenCart eCommerce functionality with the ability to run regular money-Off and Free stuff promotions from manufacturers, Client Testimonials and 2 payment gateways.

Rona required full ability to manage banners and promotions across the site and OpenCart allows for this.

Concept

Rona Sewing Machines had a small budget so opted for a Premium Responsive Template as opposed to a bespoke design, with layout and colour changes to reflect the company brand, this was achieved using the Journal theme.

Search Engine Optimisation

Currently, all SEO is done in-house organically. Tristar have given Rona help in optimising products and pages using OpenCarts inbuilt SEO tools plus some additional worthwhile modules.