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Case Studies – Nene...

Case Studies - Nene Overland - WordPress

Overview

Nene Overland was looking for a new website that gave them the ability to advertise both new and used cars and sell parts on the website. They were looking at WordPress and a specific theme developed for vehicle sales and wanted a specialist to develop the WordPress site for them.

Part of this was to add WooCommerce as they wished to sell many 1000's of parts on the site also. The issue here is that WordPress and WooCommerce would find it difficult to cope with the sheer number of products in load time in querying posts as opposed to a specialist eCommerce database. With this in mind, the shop was developed separately using OpenCart

Client Testimonial

Great company, great advice, great service. Always very helpful and no major dramas when you need something updating or tweaking."

Simon Hastelow - Nene Overland, Specialist 4x4 and Landrover Vehicle Sales

Features

Wordpress

Fully featured WordPress Theme aimed at vehicle Sales with additional bespoke functionality top allow for additional search elements.

The aim was to both show vehicles for sale and focus on all the service areas available at Nene Overland as well as include lots of video content.

The addition of 'Visual Composer' also allows for additional flexibility in page layouts.

Concept

Nene had already sourced a specialist theme and required branding, colours and layout to reflect the business.

The structure of the site was created to the sitemap required with additional promotional elements and search elements also added.

Search Engine Optimisation

When developing WordPress websites, Tristar always install the ''Youst' SEO module allowing for clients to search engine optimise all pages and content. This allows for in-house SEO along with working with an SEO company.