In the world of eCommerce, first impressions matter—especially when you’re selling on competitive platforms like eBay and Amazon. Quality product photography not only attracts potential buyers but also builds trust and drives conversions. Whether you’re a small seller or growing an online business, here are the top tips to create product photos that sell:
Use a Clean, White Background
Both eBay and Amazon recommend (and often require) a plain white background for the main product image. It helps your item stand out, looks professional, and keeps the focus on your product. You can achieve this with a white backdrop or even remove the background using free tools like Remove.bg or Canva.
Lighting is Everything
Good lighting is key to clear, appealing photos. Natural daylight works great, but you can also use affordable softbox lighting kits or LED ring lights. Avoid harsh shadows and overexposure by diffusing your light source with white fabric or light tents.
Use a Tripod for Sharpness
Blurry photos are a big turnoff. Using a tripod ensures your shots are steady, level, and consistently framed—especially important if you’re taking multiple angles or batch photographing.
Shoot from Multiple Angles
Show off every detail! Include shots from the front, sides, back, and top, plus any unique features or functions. For clothing, show tags and fabric details; for electronics, photograph all ports, cables, and accessories.
Include Scale and Context
Help buyers understand the size and use of your product. Use props like a hand, coin, or everyday item for scale. Show the product in use.
Highlight Defects Honestly (for eBay)
If your product has any flaws, scratches, or wear, photograph them. Honesty builds trust and reduces returns. On eBay, buyers expect transparency—so be upfront with visual evidence.
Use Editing Software Wisely
Basic editing such as cropping, brightness adjustment, or background cleanup can make a big difference. Just avoid over-editing or filters that misrepresent the product. Tools like Canva, Snapseed, or Adobe Lightroom are user-friendly and effective.
Follow Platform Guidelines
Amazon is strict: the main image must be the product only (no logos, watermarks, or extra text), and the product should fill at least 85% of the frame. eBay is more flexible but still rewards clarity and consistency. Always check the latest image requirements.
Keep It Consistent
If you’re selling multiple products or variants, use the same lighting, angles, and background style for all photos. This gives your shop or listings a professional, cohesive look that enhances your brand image.
Test and Improve
Monitor which listings get more views or conversions and review the image quality. Try A/B testing different lead images to see what resonates best. Sometimes a small tweak—like changing the angle or brightness—can boost engagement.
Final Thoughts:
You don’t need an expensive camera or studio to take great product photos. With a smartphone, good lighting, and attention to detail, you can create images that inspire buyer confidence and increase sales. Invest time in your visuals—it pays off.
