Poor SEO might be the culprit if your product pages aren’t getting the traffic or sales you expected. Even beautifully designed pages can underperform if they’re missing key optimisation basics. Here are the most common product page SEO mistakes—and how to fix them fast.
Duplicate or Thin Product Descriptions
The Mistake:
Copying manufacturer descriptions or writing just one or two lines.
The Fix:
Write original descriptions highlighting how the product solves a problem and its benefits. Use natural keywords to help search engines and buyers understand the product better.
Missing Title Tags and Meta Descriptions
The Mistake:
Leaving these blank or using generic default text.
The Fix:
Craft a clear, keyword-rich title tag (under 60 characters) and a compelling meta description (under 160 characters) that encourages clicks.
Slow Page Load Speed
The Mistake:
Heavy images or bloated code are making your pages load like molasses.
The Fix:
Compress images, use lazy loading, and streamline scripts. A fast page keeps shoppers engaged and improves your Google rankings.
Not Using Product Schema Markup
The Mistake:
Ignoring structured data, so your pages don’t show up with rich results like ratings and price.
The Fix:
Add product schema (e.g., JSON-LD) to help search engines understand your content and display it more attractively in results.
Ignoring Mobile Optimisation
The Mistake:
Designing only for desktop users.
The Fix:
Ensure your product pages are responsive and easy to navigate on mobile. Over 60% of shopping traffic comes from mobile devices—don’t lose those visitors.
Final Thoughts:
Fixing these common SEO mistakes can dramatically boost your visibility, engagement, and sales. The best part? Most of these fixes are quick wins with long-term impact.
Want help optimising your product pages for search and sales? Let’s talk.
